Academy · Business
Instagram for camouflage artists: honest marketing
Your clients are often private about their skin. Your marketing has to respect that, and still show what you can do.
Consent comes first
Written consent for every photo, with a clear choice about where it is posted. No faces unless the client wants them. Let clients withdraw consent.
“In the beginning, your portfolio is everything. People need to see your work before they trust you with their skin.”
Evelyn Alvares Vega, SKINEAV Academy
Show healed results
Fresh work looks different from healed work. Post healed photos, and label clearly which is which. Clients notice when results are honest.
Real results and real moments
Same light, same angle
Before and after photos should use the same lighting and angle, with no filters.
How training works
- Free callTalk through your goals, the right format and current offers.
- Reserve your seatIn person in Vaughan or live online via Zoom.
- 3 intensive daysColour theory, technique and supervised practice with Evelyn.
- Six months of mentorshipFeedback on your work while you build your business.
Talk about limits
Posts explaining who is not a good candidate build more trust than perfect results alone.
Short videos
Short educational clips, such as how colour matching works or what to expect in a session, are useful to people still deciding.
Local reach
Mention your city and area in your profile and captions, and keep your Google Business Profile up to date.
Frequently asked questions
Can I post client photos without their face?
Only with written consent, even without a face. Let clients choose where photos are used.
Should I post fresh or healed camouflage photos?
Healed photos, clearly labelled. Fresh work looks different from the final result.